ImpactX Sports Group, LLC (ImpactX) is a private investment and strategic advisory firm focused on the global sports industry. The firm partners with sports private equity funds and investment firms to acquire and operate world class sports assets and strategic joint ventures with professional sports teams, leagues, and university athletic departments across North America.

ImpactX serves as an investor, strategic advisor, and operator of sports enterprises, deploying a differentiated value creation strategy of real estate optimization, market expansion, brand building, and intellectual property monetization.

The firm is privately held, diverse owned & led, and comprised of executives with successful track records in sports executive management, institutional investment management, real estate, finance, marketing, and business development.

Founded in 2024 by Xavier A. Gutierrez, the first Latino CEO in NHL history, and one of the very few real estate executives and private equity investors to have led a major professional sports franchise, ImpactX strategically leverages the positive impact of sports on Commerce, Culture, and Community to achieve business and financial success in this growing institutional asset class.