ImpactX Sports Group (“ImpactX”) was established in 2024 to bridge a critical gap in the global sports industry: the need for a firm that combines institutional capital expertise with hands-on operational leadership.

We are an operator, investor, and strategic advisor that partners with private equity firms/family offices and sports enterprises to unlock value through strategic investment, operational excellence, and transformational growth.

Founded by Xavier A. Gutierrez, former President & CEO, and Alternate Governor of the Arizona Coyotes National Hockey League franchise. As the first Latino CEO in National Hockey League history and one of the only former real estate executives and private equity investors to serve as CEO of a major professional sports franchise, Xavier brings a unique blend of financial, operational, and leadership experience to the sports industry.

Diverse-owned and led, ImpactX is comprised of executives with multi-disciplinary experience and expertise across sports management, institutional investment, real estate, finance, and business development.