ImpactX Sports Group CEO Xavier Gutierrez on the Economic Impact of Latino Fandom in Sports

In this video interview, Xavier joins “Squawk Box” to discuss the economic impact of Latino fandom in sports, teaming up with Nielsen to study the impact of Latino fandom and viewership across all major American sports, and more.
Source: CNBC

Former Arizona Coyotes Top Executive Xavier A. Gutierrez Has Big Plans for New Initiatives

Explaining ImpactX’s plans to partner with private equity funds and investment firms to acquire and operate world class assets and enter into joint ventures with professional teams, leagues and university athletic departments.
Source: AZ Central

Former Coyotes President Keeps Focus on Growing Latino Sports Community with New Ventures

Xavier explains his plans for the latest chapter in his career and ImpactX’s exciting new initiative.
Source: Sports Business Journal

New Study Shows Latino Sports Fans’ Brand Affinities

Explaining how ImpactX partnered with Nielsen to study the impact of Latino fandom and viewership across all major American sports.
Source: Sports Business Journal

Arizona Coyotes CEO Xavier Gutierrez Brings Latino Representation To The Pro Sports Presidency

The selection of Xavier Gutierrez to lead the Arizona Coyotes was significant because he was the only team president who is Latino. In fact, he was first-ever in the League’s history.
Source: Forbes.com

How to Win in Sports: Engage Latinos

Sports stakeholders should embrace a wider range of passionate, loyal sports fans.
Source: Fast Company

Power Players: Xavier Gutierrez

Xavier Gutierrez made his mark in becoming the first Latino president and chief executive of an NHL team. In this episode of Bloomberg Power Players, Xavier talks about widening the appeal of ice hockey, building a fan base in the desert, and his journey from a career in finance to sport.
Source: Bloomberg

Xavier A. Gutierrez Creates Impact in the Latinx Community through Sports

Xavier A. Gutierrez, the first-ever Latino CEO of an NHL team, shares his tips for creating impact in the Latinx community.
Source: Hispanic Executive