Arizona Coyotes CEO Xavier Gutierrez Brings Latino Representation To The Pro Sports Presidency

The selection of Xavier Gutierrez to lead the Arizona Coyotes three years ago is significant because he remains the only team president who is Latino. In fact, he was first-ever in the League’s history.
Source: Forbes.com

How to Win in Sports: Engage Latinos

Sports stakeholders should embrace a wider range of passionate, loyal sports fans.
Source: Fast Company

Power Players: Xavier Gutierrez

Arizona Coyotes’ Xavier Gutierrez has made his mark in becoming the first Latino president and chief executive of an NHL team. In this episode of Bloomberg Power Players, Gutierrez talks about widening the appeal of ice hockey, building a fan base in the desert, and his journey from a career in finance to sport.
Source: Bloomberg

Xavier A. Gutierrez Creates Impact in the Latinx Community through Sports

Arizona Coyotes’ President and CEO Xavier A. Gutierrez, the first-ever Latino CEO of an NHL team, shares his tips for creating impact in the Latinx community.
Source: Hispanic Executive